Alternative Bathrooms
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Alternative Bathrooms
Alternative Bathrooms is as much about people as about luxury bathrooms. Because we are independent, we are free to source the very best brands across a wide range of prices and to offer customers advice they can trust. We don't sell online because we want you to visit our showrooms, to see products in real life and experience the exceptional service we offer.

Our staff are technical experts, who also believe firmly in quality and value. Buying a bathroom involves many complex decisions and having someone to guide you through the process makes all the difference. From simple classics to the supremely modern, we take the very best of what's on the market and we know how to put it all together.

We can create anything from a breathtaking technology-packed designer bathroom to a small but perfectly formed cloakroom. Or you can just drop in to buy a set of bathroom taps. Browse our website to find inspiring images, innovative products, a guide to our top brands and, of course, the wide range of retail and contract services we offer.
Services
Conveniently situated for Ealing, Chiswick, Gunnersbury, Richmond and other surrounding areas, our large Ealing showroom is part of a complex which also houses Alternative Bathrooms' Head Office, warehousing and Contracts Department (by appointment.) It offers free parking at all times. When it comes to buying a new bathroom, it can be difficult to grasp the style and design of the pieces when you view online or in a catalogue.
Alternative Bathroom's flagship Fulham showroom is spread over two floors. Situated close to the design districts of King's Road and Chelsea Harbour, it serves a large local area including Fulham, Chelsea and Wandsworth. Plenty of meter parking locally. If you reside in or around the Fulham area and are looking to buy a new bathroom or bathroom pieces, you're in the right place with Alternative Bathrooms.
From classic pedestal basins to contemporary countertop bowls, bathroom basins come in countless shapes, sizes and materials, from traditional china to high-tech composites with silky smooth finishes.
Architects and bathroom designers have always been intrigued by baths and the introduction of high-tech new materials allows them to explore extraordinary new forms. At the same time, the classic freestanding bath has become a major trend in contemporary interiors. There's never been more to choose from.
Finding good-looking bathroom cabinets and mirrors in the right sizes and finishes can be difficult - so Alternative Bathrooms have put together a great collection to make it easy. Whether you want a classic or a modern look, mirrors (including integrated TV screens) and/or illumination, the showroom staff will know all the options, make knowledgeable suggestions and help you find exactly the right pieces.
Reviews (5)
Asif Hirani
Asif Hirani
Jul 18, 2021
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Just Avoid this company. Endless problems, and we were only getting a small WC fitted. Wrong items delivered, resulting in additional stress and costs at time of fitting, with little in way of apology, and needed multiple calls to get them to realise they had sent the wrong items out.. they eventually realised and sent replacements but that was stressful enough. . Within months, problems with rust and corrosion affecting sink, and clicker waste - and these very meant to be high quality and expensive items. Repeatedly tried to resolve issues with them, but they ignore all calls and emails, and eventually
Sb
Sb
May 07, 2021
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I do not recommend purchasing from Alternative Bathrooms Ealing. One star is generous. I regret ordering my bathroom through them.
We had countless problems on a very small bathroom order- wrong items delivered, deliveries not turning up on the day they were due to, missing items, a used item which had to be exchanged and incorrect information being given on products. Every time a product had to be replaced it took several calls/emails to chase fixing it and then to chase delivery- no updates were ever provided on timelines or if things were even being looked into.
The company has no urgency
Harry Bhatt
Harry Bhatt
Jul 14, 2020
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I don't normally write review but Yogesh at Alternative Bathrooms in Brentford has been incredible for end-to-end service level. From good advice, to super responsive after care, He has been 5 star in my opinion. If you want straight talking, great ideas and well priced products - go see him and alternative bathroom. Highly recommended.
Victoria Christie
Victoria Christie
Sep 17, 2019
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Amazing customer service with a smile. From correct advice to last minute alterations, Andrea has guided us through 3 bathroom makeovers at very competitive prices. All the staff are incredibly well trained and very accommodating. Quality from start to finish!
Christopher Davis
Christopher Davis
Jul 25, 2017
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Richard Arthur at the store was an excellent person to work with, who came up with a great design for us to match our budget as best he could. Thank you