ElekDirect
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ElekDirect
Heavily discounted, new electricals from big brands. Yep. We know it sounds too good to be true, so let us explain. When ao.com is making room for new appliances, they send end of line stock to us at ElekDirect to sell at low prices. They just want the space. Our 26,000 square-foot Bolton showroom is filled with 100s of electricals - from cookers to computers.

Come down to take a closer look and chat to our electrical experts who really know their stuff. And if a little bump or scrape doesn't bother you, check out our clearance section. This is where you'll find electricals that are all in perfect working order, but with some cosmetic damage.
Services
We provide a 12 months warranty on all our TV's - whether they are bought online or in our store. This does not cover accidental damage. Does this TV come with a warranty? Are ElekDirect's TV's refurbished? None of our TV's are refurbished. They go through our service centre, who check the smart device is in great working order, and wipe any previous data.
We provide a 12 months warranty on all our TV's - whether they are bought online or in our store. This does not cover accidental damage. Does this TV come with a warranty? Are ElekDirect's TV's refurbished? None of our TV's are refurbished. They go through our service centre, who check the smart device is in great working order, and wipe any previous data.
We provide a 12 months warranty on all our TV's - whether they are bought online or in our store. This does not cover accidental damage. Does this TV come with a warranty? Are ElekDirect's TV's refurbished? None of our TV's are refurbished. They go through our service centre, who check the smart device is in great working order, and wipe any previous data.
We provide a 12 months warranty on all our TV's - whether they are bought online or in our store. This does not cover accidental damage. Does this TV come with a warranty? Are ElekDirect's TV's refurbished? None of our TV's are refurbished. They go through our service centre, who check the smart device is in great working order, and wipe any previous data.
We provide a 12 months warranty on all our TV's - whether they are bought online or in our store. This does not cover accidental damage. Does this TV come with a warranty? Are ElekDirect's TV's refurbished? None of our TV's are refurbished. They go through our service centre, who check the smart device is in great working order, and wipe any previous data.
Reviews (10)
Robert Evans
Robert Evans
Jan 21, 2022
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Got a bargain price on my Bosch fridge freezer, the dinks and dents on graded appliances appear to be less severe then stated, so over the moon. Customer service is fantastic and a friendly bunch. Delivery was great too. No issues to report.
Stuart Bible
Stuart Bible
Jan 10, 2022
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Great place to shop for a bargain. Lightly damaged for half price. Knowledgeable staff, great advice given. Would definitely recommend
Catherine Hinds
Catherine Hinds
Nov 28, 2021
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If your on a budget, this is the place to go. You honestly can't beat it! I've just purchased a Smeg fridgefreezer for £300 instead of £569 , all because its got a slight dent on the edge which you wouldn't notice unless its pointed out. The guys were so helpful and there was plenty of staff to ask questions or if needed any help. I will be moving on the 17th Dec, bit tight with it being just before Xmas. I need carpets, blinds, cooker and fridge freezer. I will keep on coming in the next few weeks to see what cookers they have as up to now I will definitely buy again and recommend to others
Hannah
Hannah
Nov 25, 2021
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I am really pleased with my visit to ElekDirect, the staff member who helped me, Carl, was really helpful and very informative about the appliances I was interested in & gave me his own recommendations after listening to what I wanted. I am really happy with my new fridge freezer, washer dryer & cooker for my new house. & I managed to stick within budget. I would highly recommend this store. The staff really are very welcoming and really helpful. Thank you Carl.
Billy Cockburn
Billy Cockburn
Oct 30, 2021
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Bought an LG American Freezer. Follow up call the day after to arrange a suitable slot. On time delivery with update reminder when on their way.
Unfortunately had a little bit of extra damage during transit. I contacted the store and was immediately offered a replacement or refund. No questions asked. Refreshing approach in their customer service and I am thrilled with our purchase. I would 100% recommend and will use them for future purchases.
Barbara Evans
Barbara Evans
Oct 25, 2021
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Omg my American fridge freezer was delivered today .The delivery men were excellent. It wouldn't fit through my gate but they took a fence panel out in the garden and brought it through. It was advertised as having a scratch but you struggle to see it yet it is £400 cheaper...Will use again
Leanne Smith
Leanne Smith
Oct 11, 2021
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I order a Samsung RS8000 American fridge freezer after researching this site. When I spotted the freezer and looked at the damage, which was a tiny dent on the corner next to the water dispenser (no bigger than half of my little finger nail) I thought the price reduction was too good to be true. I took the chance and ordered it but half expected that it should arrive, I would check it over and have to refuse it because some.of the damage may not have been documented. When it arrived, I opened it outside the house, and damage was exactly as advertised and nearly 50% saving. I'm delighted to say
Mariateresa Espingallego
Mariateresa Espingallego
Sep 17, 2021
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I am very happy with elekDirect, the price is the best I have ever seen and the delivery too. Very efficient and quickly. Very, very grateful thanks. They took a fridge freezer upstairs with packaging very quickly and efficiently. Thank you again.
Paul & Vicci Fellowes
Paul & Vicci Fellowes
Jul 24, 2021
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What a shame
Great store, good bargains if you could just get the staff to actually serve the customers.
4 times we have been to this store and it has on average taken at least 30mins to get served it's not that the staff are busy they are talking to one another or playing on the computer in fact anything but seeing to customers.
Today was my last time in store called in for a laptop ended up wanting some games
Waited for staff walked around asked for help from a staff member who was on a computer (ignored ) eventually asked someone else for some help who told me to go and speak to the young
Daniel Mason
Daniel Mason
Jan 19, 2021
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Purchased a Bosch oven from here 3 weeks ago. Service was impeccable. Great customer service and was helped to the car with my purchase. Oven has been working great and got it for a lot less than on any other website I looked at. I've had 3 appliances from this retailer so far with no issue and wouldnt hesitate in using them again. Highly recommended.